Wrote a research essay on Disney’s Moana and Coco, analyzing how cultural symbols are portrayed authentically and exploring the balance between appreciation and appropriation.
A multi-platform strategy to enhance Trader Joe's online presence and brand awareness through influencer partnerships, Instagram redesign, and paid ads.
A long-form essay examining how social media influencers shape Disney Parks’ appeal to Millennials and Gen Z by researching influencer activity and the role of social media in park operations.
Created a media plan for TD Bank, defining target audiences, analyzing competition and usage patterns, and mapping budgets and schedules to guide effective media strategy.
Conducted a research project analyzing 171 responses to assess the likelihood of purchase for PepsiCo's "Doritos for Women," applying major marketing theories to interpret consumer behavior.
Developed a strategic alignment summary for SellMyApp, creating user personas and identifying opportunities to improve usability, accessibility, and user experience.
This report provides content strategy recommendations for the St. Charles Public Library District’s website redesign, including SEO and accessibility analysis.
Developed a content-driven strategy to build lasting relationships between colleges, students, and the Centre for Social Innovation while promoting the brand to the greater NYC community.
