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Strategic Alignment
SellMyApp
Graduate work, Quinnipiac University
Created a strategic alignment summary for the SellMyApp website, identifying goals, target audiences, and key content opportunities while tracking potential challenges. Created and presented user personas based on research findings, visualized user journeys to understand motivations and behaviors, and applied a user-centered approach to recommend improvements. The project demonstrated skills in user experience analysis, design iteration, and identifying the qualities of an exceptional experience, including usability, accessibility, and visual appeal.
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