Internship Plan

Developed an Internship Program for the Centre for Social Innovation, creating a strategic pipeline to recruit college and graduate students passionate about social innovation. Research and content included audience research and profiling, crafting a strategic brief, developing program messaging and branding, writing copy for digital and print marketing materials, planning social media campaigns on Instagram and Facebook, and coordinating events such as kickoff presentations and a closing showcase. The project combined strategy, writing, branding, digital promotion, campaign management, multimedia collateral, and event planning to engage and grow CSI’s community.