Media Plan

Created a detailed media plan for TD Bank, covering marketing and product descriptions, product positioning, and the competitive landscape, while looking at purchase and usage patterns to guide recommendations. I defined target audiences using demographic and psychographic insights, mapped budgets and media schedules, and defined plan goals and measurements to see how well it aligned with the overall strategy. The project combined research, analysis, and clear documentation to demonstrate how media buying can be tailored to bring a product to a new audience.