Education
I am a graduate of Quinnipiac University, graduating in August 2022 with a Master's Degree in Interactive Media and Communication. Prior to completing my Master's Degree, I completed my undergraduate degree at Manhattan College where I studied Communications--concentrating in Advertising and minoring in Marketing. Throughout my time at Manhattan College, I was involved in multiple facets of campus life. These include the American Advertising Federation, the Manhattan College chapter of the Public Relations Student Society of America (PRSSA), Marketing Club, and PRSSA's Mentor and Mentee program.
Below are samples of my academic work completed in courses most relevant to my area of study.
Quinnipiac University
Social Media Practice & Analytics
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Integrated social media into current campaigns and provided unique value through the channel
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Focused on how success of social media campaigns is measured and typical metrics or analytics reported
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Studied digital community building via message, brand voice, and audience-specific imagery and content
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Developed a brand plan for Trader Joe's, highlighting SMART goals, key metrics, proposed budget, content calendar, and collaborative partnership details to enhance social media presence
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Utilized a range of analytics tools and platforms, including Google Analytics, Hootsuite, and Sprout Social
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Selected and applied relevant metrics, such as engagement rates, reach, sentiment analysis, and conversions, to assess the effectiveness of social media efforts.
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Integrated social media into current campaigns and provided unique value through the channel
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Focused on how success of social media campaigns is measured and typical metrics or analytics reported
-
Studied digital community building via message, brand voice, and audience-specific imagery and content
-
Developed a brand plan for Trader Joe's, highlighting SMART goals, key metrics, proposed budget, content calendar, and collaborative partnership details to enhance social media presence
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Utilized a range of analytics tools and platforms, including Google Analytics, Hootsuite, and Sprout Social
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Selected and applied relevant metrics, such as engagement rates, reach, sentiment analysis, and conversions, to assess the effectiveness of social media efforts.
Content Strategy
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Performed research and analysis of content strategy in real-world situations
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Prepared a complete content strategy report detailing client's current social media practices and content
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Created a comprehensive strategic plan to address client's needs and enhance user experience
Principles of UX Design
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Created and presented personas based on user research findings, using insights to guide design decisions
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Learned how to apply a user-centered approach, generate creative solutions, and iterate through feedback loops to address complex problems
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Visualized user journeys to understand motivations, emotions, and actions throughout the process
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Identified the qualities of an exceptional user experience, including usability, accessibility, and aesthetics
Writing for Interactive Media
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Applied writing styles for personal, professional, and business applications
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Wrote in both the style and syntax of digital writing environments including interactive and social media
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Critiqued blogs and websites using editorial, design, and style principles
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Designed social media posts as companion pieces to long-form editorial
Manhattan College
Media Planning and Buying
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Conducted research and evaluated information to successfully identify target markets and demographics to construct a media plan
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Prepared a complete media plan for a client, incorporating elements such as product positioning, competition, media budgets, effective reach and frequency goals, and scheduling details
Consumer Behavior
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Studied major marketing theories to understand consumer behavior, such as brand loyalty, buyer behavior, psychographic and demographic differences, and diffusion of innovations
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Conducted a research project focusing on PepsiCo's "Doritos for Women" and the likelihood of purchase among 171 respondents of varying ages and backgrounds
Introduction to Public Relations
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Researched theories and practices of public relations, focusing on ethical standards
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Studied persuasion and rhetoric in public relations practices, furthering an understanding of the function of public relations and the larger marketing communication field
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Conducted a case study focusing on Samsung's response to safety issues regarding their phones and formulating a strategic plan to publicly address concerns