Digital Strategy Pitch

I developed a comprehensive social media campaign to expand Trader Joe’s digital presence and connect with younger audiences. The strategy included a redesign of the brand’s Instagram account, the introduction of influencer partnerships, and a paid advertising plan targeting 20-somethings seeking “luxury on a budget.” I outlined SMART goals to increase engagement and follower growth, created ad concepts and content ideas ranging from lifestyle vlogs to recipe videos, and built a realistic budget and production plan. This project combined strategic planning, content creation, and multimedia direction to give Trader Joe’s a stronger, more engaging online voice that reflects its in-store experience.